An illustrated miniature corn pit under a striped tent, with three yellow slides and toy children playing.

We went for pumpkins. Stayed for hours in the corn pit.

I’m Ken Seals, a product leader, designer, and builder in Austin.

I’ve led product and design at Abound, Draft and SquareFoot.
Now I’m building Roster, publishing The Ultra Minute, and was last seen spending a couple hours in the corn.

Selected work

AboundBuilding a wholesale marketplace, from zero through Series B.VP Product & Design · Employee #22017–2023 DraftMaking investment portfolios easier to understand.Head of Product & Design · First hire2015–2017 SquareFootA better way for businesses to find their next space.Product, design & front end · Employee #22013–2015 Roster In progressA clearer picture of the athletes behind the results.

On the side.

Running, making things, and following a few ideas to see where they go.

The Ultra MinuteA trail and ultrarunning publication, with room to explore. Six days, one recordAn interactive look at Megan Eckert’s six-day run. Inside the TorA race preview you can explore.

A few experiments

LettuceShared company context for people and their AI agents. ClawBellAn experiment in giving a private agent a small public interface. MaybelAn experiment in asynchronous user research.
Ken Seals

Hi, I’m Ken.

I’m a product designer and builder in Austin. I like making complicated things feel clear, getting close to the people who use them, and staying hands-on as the work grows.

I’ve led product and design at Abound, Draft and SquareFoot, working across strategy, research, design and code.

After Abound, I took time away from full-time work to be home with my kids while they were little. These days, I’m building Roster and publishing The Ultra Minute.

I’m also a dad of three boys and a trail runner. I thru-hiked the Appalachian Trail at 19. Taking the long way has been something of a habit ever since.

I’m looking for my next role with thoughtful people doing work that matters. I’d love to hear what you’re working on.