An illustrated patch of upright grass with a glimpse of a white flower tucked inside.

A Little Detour

Our oldest noticed these on the walk into school. Glad he made me stop and look.

I’m Ken Seals, a product leader, designer, and builder in Austin.

I’ve led product and design at Abound, Draft and SquareFoot.
Now I’m building Roster, publishing The Ultra Minute, and stopping for little flowers.

Selected work

AboundBuilding a wholesale marketplace, from zero through Series B.VP Product & Design · Employee #22017–2023 DraftMaking investment portfolios easier to understand.Head of Product & Design · First hire2015–2017 SquareFootA better way for businesses to find their next space.Product, design & front end · Employee #22013–2015 Roster In progressA clearer picture of the athletes behind the results.

On the side.

Running, making things, and following a few ideas to see where they go.

The Ultra MinuteA trail and ultrarunning publication, with room to explore. Six days, one recordAn interactive look at Megan Eckert’s six-day run. Inside the TorA race preview you can explore.

A few experiments

LettuceShared company context for people and their AI agents. ClawBellAn experiment in giving a private agent a small public interface. MaybelAn experiment in asynchronous user research.
Ken Seals

Hi, I’m Ken.

I’m a product designer and builder in Austin. I like making complicated things feel clear, getting close to the people who use them, and staying hands-on as the work grows.

I’ve led product and design at Abound, Draft and SquareFoot, working across strategy, research, design and code.

After Abound, I took time away from full-time work to be home with my kids while they were little. These days, I’m building Roster and publishing The Ultra Minute.

I’m also a dad of three boys and a trail runner. I thru-hiked the Appalachian Trail at 19. Taking the long way has been something of a habit ever since.

I’m looking for my next role with thoughtful people doing work that matters. I’d love to hear what you’re working on.